People Behind SPARC

Rosemarie Ami Seaborn
Rosemarie Ami Seaborn Executive Director

Rosemarie Ami Seaborn is an entrepreneur with a strong background in the finance services industry in Canada. She is expertly skilled in negotiation, sales, management, and community marketing. She also has a passion to serve and help the Filipino community by organizing events which can help promote the Filipino culture and connect more Filipinos together. Through her events, small Filipino businesses are given great opportunities to thrive.

She is presently a Mortgage Broker in Verico Ultimate Mortgage Group based in Toronto, ON, where she specializes in finding the best solution for clients based on their current need and situation. She is also the Managing Director of Juliere Consulting Inc. which offers professional advice, guidance, and actionable solutions to businesses, focusing on marketing, promoting, and events management.

With her large network, she was able to launch an interactive website called MyKapitbahay ( in August 2022.This virtual platform aims to connect all Filipinos in Canada, establishing the traditional Filipino community, through public service.

Rose is a BS Computer Science graduate and started her career as a membership coordinator for Philippine Computer Society (PCS), which later organized big IT events such as Philippine Information Technology Exhibition and Convention (Phil-ITec) at the Shangri-la Makati, Philippines.

In Canada, she used to work for IBM in the PC division as a marketing coordinator for the sales force of the whole Canadianteam that covers the PC distributors and resellers. Her job entails organizing events and assisting the marketing department in staging big events at major Canadian venues such as the Rogers Center.

Later on as a self-employed individual, she became a show producer responsible for successful events such as “The Beauty and the Best” featuring Dingdong Avanzado, Jessa Zaragoza and Fe Delos Reyes, “An Easter with the Heartthrobs” starring Piolo Pascual, John Lloyd Cruz, Sam Milby and Pokwang, “Pasko Sa Toronto” where Kim Chiu and Gerald Anderson debuted in Canada along with Jericho Rosales, Jed Madela, and many more.

Sani Baluyot is an interior design consultant with a strong background in events planning and sales management. He is an expert in identifying clients’ needs, offering tailored design and sales management services based on informed decisions to achieve set goals. With his creativity and professionalism, he is sure to achieve goals and make an event successful.

He studied Fine Arts, Major in Interior Design in the University of Santo Tomas, Manila, Philippines. With this background, he was able to establish an international interior design consultation company in 2011 called “The Design Proposal”. This company is based in Toronto, ON and caters to clients in Canada, Philippines, and the USA.

He is also the owner and president of Primetime Events Group, a multi-faced events and promotion company with a global approach. The company provides full premium special events planning and coordination with attention to details, delivered with flawless execution. His experience in the field of events management resulted in connections with well-known TV networks and talent agencies. With his professionalism and dedication to the job, he already has a multitude of clients in Canada as well as the Philippines.

Danilo Sani Baluyot
Danilo "Sani" Baluyot Executive Director -
Taste of Manila Project
Freddy Lita Mendigoria
Freddy Lita Mendigoria Director - Treasurer

Freddy Lita Mendigoria has a strong background in financial consultancy services. She is currently a Mortgage Agent in Verico Ultimate Mortgage and Finance Solutions Inc. based in Toronto, ON. For the past years, she was also a Life Insurance and Investment Advisor for many insurance agencies.

She finished Accountancy in Union Christian College in the Philippines and continued to pursue her passion in financial management by taking various trainings and licenses on:

  1. Income Tax Preparation at Softron, Toronto
  2. Mortgage Agent Certificate at Seneca College, Toronto
  3. LLQP License Certificate at Primerica Licensing, Toronto
  4. Canadian Fund Investment Certificate at IFSE, Toronto

Janelle Arcayos is an expert at digital marketing, with a background as a social media manager, digital marketer, and graphic designer. She is a Mass Communication graduate in San Jose Recoletos in Cebu, Philippines. With her exceptional skills in social media marketing and customer service relations, she has catered to various clients in the field with exceeding expectations.

She has a background in journalistic writing and creative writing used in various publications, local news, and website content creation. She also studied Copywriting in George Brown College, Toronto, ON. Currently, she is the Marketing Coordinator & Content Manager for the website, MyKapitbahay.

Janelle Arcayos
Janelle Arcayos Director - Marketing

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